Strategies Used To Set Your Website Apart From The Competition
Online presence is very dominant and vital in every business since recently! Despite the type of business you may portray, both prospective and loyal customers will search for your products and/or services online. It is very important for you to constantly aim at ensuring your website is always prominent, as well as, user-friendly.
Below are some of the best strategies to not only have your website stand out from the competition but to also raise its ranking on search engines!
Responsive Design: This technique creates a site or system that reacts to the size of a user’s screen. It allows for an easy and streamlined use on all platforms (PC, tablet, phone etc.)
Great Layout: Your homepage / landing page should have a great layout with easy to find and relevant information.
Social Media: Incorporate your social media links so users can follow you and interact!
Call To Action: Want people to call you, email you, place an order, request a quote (or more)? Make sure to add a CLEAR call to action on each page. Give it a clear label as well like: “Shop Now!” or “Request A Quote”.
Site Load Time: Aim to have your website load in 3-5 seconds or less to avoid customers from becoming impatient. This will cause them to leave your page immediately.
Easy to read font: Make sure your font is easy to read on all platforms (PC, phone, tablet).
Custom 404/Not Found Page: Having a blank 404/not found page can lead people away from your website. Customizing a page to include things like a link back to another helpful page or the homepage is ideal so users can stay and continue their search.
Contact info: Your contact information should be very accessible. Ensure that there are various ways in which to reach you as well! Always think in advance about your customers and try to give them options to contact you at their convenience – like phone, email (link or form), social media. If feasible, be sure to display your response time.
Company Logo: Your logo represents you and the services that you offer. Make sure it is easy to access/see on your website. It should be one of the first things your customers see when they visit your page! Be sure to have a clean cut and eye-catching logo and that it is created in a few different formats for proper use on websites, avatars, social media banners, etc.
About/Learn More: Your customers need to be informed about the company and its operations. A good about us page is important for building trust and increasing conversions. It should include the basics, such as who your company serves, how long it’s been around, and its long-term goals and mission.
Easy Page Navigation: Make sure customers can find information and links easily! Your site’s navigation should be easy, clean and simple. When people can’t find the information they need – they will leave.
Links: If you have links on your website or website’s blog – make sure they are easily identifiable. Make them a different color from the rest of the text.
Navigation Labels: Keep labels on your navigation tabs clear and concise.
Exemplary Content: Content is everything! Your website’s content determines which keywords the pages on your website will rank for. Content that is unique and relevant to the intent of the keyword search will rank higher than “thin” content that does not satisfy searcher intent. So, make sure you choose your words wisely!
Style & Colors: Keep your website’s theme even. Always keep in mind of the colours that your brand depicts.
Good URLs: Making sure your URLs are descriptive is great for visitors AND search engines.
Pop-Ups/Ads: Try not to have too many pop-ups on your website. They can become annoying and can cause your customers to want to exit your site. If you do decide on utilizing them, please do so lightly!
SEO: It is highly recommended to learn the basics of SEO prior to developing your website. Once you have done so, you are better able to plug certain tactics into your website that will help you to stand out in search engine results and get found faster!
Your website should be the focal point for providing information to customers and act as a vital tool for generating leads and enquiries and ultimately new business. It should build a loyal relationship with your customers and the services that it entails. Not sure exactly how to even get started with crafting a website? Dreamway Media is ready to make your vision a reality!