Chances are that you’re thinking about creating a website or maybe you are not happy with your existing one. In any case, you should know at least some of the basics.
No worries, it will only take three minutes.
First of all, let’s face it, a website is a core part of any business, and choosing a good web developer and designer can be very tricky. A website is the most important part of your online marketing activities. If you look at all the marketing channels and techniques, what they actually do is bring visitors to your website and the main purpose of a website is to turn these visitors into customers. In marketing terms, this is called a conversion. The better your website is, the more visitors are converted into your customers and it doesn’t really matter whether you sell consumer products online, provide local services, or build houses.
If your website is not converting, you’re wasting money on all the marketing channels that you’re using to drive traffic to it because a bad website simply won’t convert.
Many people in the industry call themselves web designers but they really are a bunch of profit-driven agencies that will rip you off. Of course, without much planning, they will pretty quickly create a website for you with lots of information, photos, contacts but the question is, is that the way to turn the visitors into your customers? Is that what you need? And the answer is simple: No! What you have to do is look for someone serious about user experience design and best web development practices.
So you see why it’s so important to choose a web developer and designer who’ll do more than just design a website with some content photos and a link to your Facebook page. What you really need is somebody who understands that a website is more than just fancy information on the web.
Let me tell you about our unique 7 step formula for creating the perfect website that we have perfected throughout the years.
Step 1: Discovery
The first step is always about gathering all the information and identifying things like the website’s purpose, goals, and niche market.
Step 2: Planning
A plan includes a definition of the sitemap structure and technologies that need to be used. Step
Step 3: Design
Not only do we focus on wireframe models and the visual style in this stage but also on the usability of the user interface for the best possible user experience.
Step 4: Content Management
A very important part of the process is choosing the right layout, text, photos, or videos, all optimized not only for your visitors but also for search engines.
Step 5: Development
Here, we actually create the website making use of other technologies. Your website can be made accessible to mobile devices too. Step
Step 6: End-Testing
We test all the technical features like code and scripts, compatibility with major browsers but we also ask ourselves if the website really fulfills its purpose.
Step 7: Deployment
After we launch the site, our job is definitely not done yet. We always monitor what’s happening after the start, enabling us to fix any possible deficiencies and if you want, we can also manage the future maintenance and updates for you.
If you share our passion for high-quality websites, let’s get in touch. We’ll be happy to help you with what we do best.