Category: SEO

Getting Started with Google Analytics: An Easy-to-Follow Guide

Posted on by admin dreamwaymedia

In today’s digital age, understanding how your website performs is crucial for growth. Google Analytics provides insights into website traffic and user behavior, enabling you to make data-driven decisions. Whether you’re running a small blog or managing an online store, this easy Google Analytics tutorial will help you get started. In this guide, you’ll learn how to set up and use Google Analytics, track important metrics, and interpret the data for better website performance.

What is Google Analytics?

Google Analytics for beginners can seem daunting at first glance, but once you break it down, it’s a user-friendly and highly effective tool. At its core, Google Analytics is designed to track and report website traffic, providing invaluable insights into how visitors interact with your site. It captures a vast range of data, from basic metrics like pageviews and session duration to more advanced insights such as conversion rates and user flow across different pages.

One of the key features of Google Analytics is its ability to show you how visitors find your site. Whether they arrive through organic search, paid ads, social media, or referral links, this tool provides a clear breakdown of your traffic sources. Understanding where your traffic comes from allows you to assess which marketing channels are driving the most value, so you can optimize your efforts accordingly.

Once visitors land on your site, Google Analytics tracks their behavior, giving you a detailed view of what they do next. Do they click on multiple pages or exit after just one? Do they spend a significant amount of time browsing, or do they leave quickly? By analyzing metrics such as bounce rate and average session duration, you can gauge the quality of your content and its relevance to your audience.

Google Analytics for beginners, Google Analytics, website traffic, conversion rates

Google Analytics explained simply: It helps you understand your audience’s preferences, habits, and pain points. For instance, you can see which devices they use, the times of day they’re most active, and even what content keeps them engaged. With this information, you can tailor your website’s design, content, and marketing strategies to align with user behavior, ensuring a better overall experience.

In short, Google Analytics isn’t just about numbers; it’s about telling the story of your audience and their journey on your website. Whether you’re looking to increase engagement, drive conversions, or fine-tune your marketing strategy, this tool is indispensable for understanding your audience and making data-driven decisions.

Why Google Analytics is Important for Your Website

Website analytics for beginners often reveals just how important it is to understand the numbers behind a website. Whether you’re running a blog, an e-commerce store, or a business site, understanding your visitors’ behavior is essential to improving user experience and driving results. Google Analytics provides the insights you need by tracking and monitoring key metrics like traffic patterns, bounce rates, session duration, and more.

With this powerful tool, you can identify which pages are performing well and which need improvement. For instance, by tracking pageviews, you can discover which content resonates most with your audience. Additionally, tracking website traffic with Google Analytics helps you understand where your visitors are coming from—whether through search engines, social media, or direct visits—allowing you to focus your marketing efforts on the most successful channels.

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Moreover, Google Analytics provides a wealth of demographic data, offering insights into your visitors’ age, gender, location, and even interests. This enables you to tailor your content, products, or services to meet the specific needs of your audience. By measuring the effectiveness of your marketing campaigns and tracking conversions, you can refine your strategies and achieve better results. 

From gaining insights into user demographics to understanding how visitors interact with your website, Google Analytics is a vital tool for anyone serious about growing their online presence. By leveraging these insights, you can make informed decisions that lead to higher engagement, better user experiences, and ultimately, more conversions or sales.

How to Create a Google Analytics Account

Getting started with Google Analytics begins with setting up an account. Here’s a simple Google Analytics setup guide:

1. Go to the Google Analytics website.

2. Sign in with your Google account.

3. Click on “Start measuring” and follow the prompts to input your website’s details.

4. Accept the terms and conditions.

5. You now have a Google Analytics account ready!

Creating a Google Analytics account for your website is one of the first steps to unlock valuable insights into your site’s performance.

Setting Up Google Analytics on Your Website

After creating an account, the next step is installation. Setting up Google Analytics can be done through various methods:

1. Google Tag Manager: This is the recommended method if you want more flexibility. Simply add the Google Analytics tag to your Tag Manager and deploy it across your site.

2. Manual Code Insertion: For those comfortable with HTML, add the tracking code directly to your website’s `<head>` section.

3. CMS-Specific Plugins: If you use platforms like WordPress, you can use plugins to easily integrate Google Analytics without coding.

This Google Analytics step-by-step guide ensures that tracking is set up correctly for your site.

Understanding the Google Analytics Dashboard

Once tracking is set up, you’ll want to explore the dashboard. The Google Analytics dashboard overview includes sections like real-time data, audience insights, and acquisition channels. This Google Analytics walkthrough will help you navigate the main features:

– Real-Time Reports: Monitor active visitors on your site.

– Audience Overview: Learn about user demographics, devices, and geographies.

– Acquisition: Understand how users found your site—through search engines, direct traffic, or referrals.

This section serves as a beginner’s guide to Google Analytics tracking, focusing on the most important elements for beginners.

Tracking Key Metrics in Google Analytics

Understanding Google Analytics metrics for beginners is essential for assessing site performance. Key metrics include:

– Users: The number of visitors.

– Sessions: The total visits, including repeat visitors.

– Pageviews: Total pages viewed by users.

– Bounce Rate: The percentage of users who leave after viewing only one page.

These are the building blocks for understanding how users interact with your website, and learning Google Analytics basics starts here.

Pageviews, Key Metrics, Website Traffic,

Setting Up Goals in Google Analytics

Setting up Google Analytics goals allows you to track specific user actions, such as form submissions or purchases. Here’s how to set up goals:

1. Go to the Admin section of your account.

2. Under the “View” column, click on “Goals.”

3. Click “New Goal” and follow the prompts to define what you want to track (e.g., completed purchases).

Tracking conversions helps you understand how well your site drives the actions you care about most.

Analyzing Reports: Traffic, Audience, and Behavior

One of the most valuable features is understanding Google Analytics reports. Google Analytics offers three core types of reports:

1. Traffic Reports: Shows where your visitors are coming from (search engines, social media, direct traffic).

2. Audience Reports: Provides insights into user demographics, devices, and interests.

3. Behavior Reports: This helps you understand which pages are most popular and how users navigate your site.

This is a simple guide to interpreting Google Analytics data, helping you make smarter decisions based on actual user behavior.

Google Analytics data, Traffic Report, Audience Report, Google Analytics Report

Conclusion: Start Tracking Your Success

Now that you’ve gone through this easy-to-follow guide, you have the basics of how to use Google Analytics. From analyzing website traffic to setting up goals and tracking conversions, Google Analytics provides essential tools for anyone looking to improve their online performance. Start exploring your dashboard, and let the data guide your strategy for future success.

Google Analytics Explained, Tracking Conversions, Online Performance, Website Traffic

If you need further assistance or want expert help to maximize your website’s potential, consider reaching out to Dreamway Media. They specialize in helping businesses unlock the full power of Google Analytics and other digital marketing strategies to drive growth.

How to Craft a Winning Social Media Strategy from Scratch

Posted on by admin dreamwaymedia

In today’s digital landscape, a well-crafted social media strategy is essential for brands seeking to enhance their visibility and engagement. An effective social media marketing strategy helps businesses connect with their audience, build brand loyalty, and drive conversions.

In this article, we will explore how to create a social media strategy from scratch, ensuring you have a step-by-step guide to developing a winning approach.

Understanding Your Audience

To build a winning social media strategy, understanding your target audience is paramount. Start by conducting thorough audience research, which serves as the foundation for all your social media efforts. Utilize social media management tools and analytics to gain a deeper insight into who your audience is and what they care about.

Begin by analyzing demographic data, such as age, gender, location, and language. These details help you identify who your primary audience is and tailor your messaging accordingly. For instance, if your analytics reveal a significant portion of your audience is aged 18-24, you may want to focus on platforms like TikTok or Instagram, where this demographic is highly active.

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Next, delve into the interests and behaviors of your audience. Look at the types of content they engage with most—are they sharing videos, commenting on posts, or participating in polls? Use insights from your analytics to identify trending topics within your audience. This information allows you to create content that resonates with them, enhancing the chances of engagement.

Consider conducting surveys or polls directly on your social media channels to gather feedback. Asking questions about their preferences, challenges, and interests can yield valuable qualitative data that complements the quantitative insights from your analytics. Engaging directly with your audience not only helps in gathering data but also fosters a sense of community and connection.

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Moreover, keep an eye on your competitors. Analyzing their audience interactions can provide additional insights into what works and what doesn’t. Identify gaps in their strategy that you can exploit or content types that resonate well with their audience, and consider how to adapt these approaches to fit your brand’s voice.

By thoroughly understanding your audience, you will be able to inform your messaging and content strategies effectively. This knowledge leads to more targeted campaigns, ultimately resulting in increased engagement, loyalty, and conversion rates. A well-defined audience profile becomes your roadmap, guiding every aspect of your social media marketing strategy.

Setting Clear Goals and Objectives

Once you understand your audience, the next step is to set clear goals and objectives. Define specific, measurable, achievable, relevant, and time-bound (SMART) goals that align with your business objectives. For instance, your social media marketing goals could include increasing followers by 20% in six months or boosting engagement rates by 15%. Establishing these benchmarks is vital for tracking progress and adjusting your strategy accordingly.

Choosing the Right Social Media Platforms

Not all social media platforms for business are created equal. Each platform caters to different demographics and content types. Consider where your target audience is most active. For example, Instagram may be ideal for visual content, while LinkedIn is better suited for B2B engagement. Choosing the right platforms is crucial for implementing an effective social media strategy.

Social Media Platform, Social media platforms for business, Social media marketing goals, social media strategies

Developing Your Content Strategy

A robust content strategy is the backbone of your social media marketing plan. Creating a content calendar helps you plan and organize your posts in advance, ensuring consistent messaging. Incorporate a mix of content types, including images, videos, infographics, and blog links. This diversity keeps your audience engaged and can lead to significant social media audience growth.

Crafting Engaging Content

Creating compelling content is key to any successful social media marketing strategy. Use storytelling to connect emotionally with your audience. High-quality visuals paired with attention-grabbing copy can significantly enhance your posts’ effectiveness. Don’t forget to share relevant social media content ideas, such as behind-the-scenes looks, user-generated content, and polls to foster engagement.

Scheduling and Posting

Timing is everything when it comes to social media. Posting at the right time can significantly influence your content’s visibility and engagement rates. Each social media platform has its own peak usage times, and understanding these trends is crucial for maximizing reach and engagement.

Start by researching the best times to post on various platforms such as Facebook, Instagram, Twitter, and LinkedIn. Many studies have indicated optimal posting times based on user activity; for example, Instagram users tend to be most active during lunch hours and in the evenings, while LinkedIn sees higher engagement during weekday mornings and lunch breaks. By aligning your posting schedule with these peak times, you increase the likelihood of your content being seen and interacted with by your audience.

Scheduling, Posting, Social Media, Social Media Marketing Plan, Social Media Platform

Consider using analytics tools provided by the social media platforms themselves, as well as third-party applications, to analyze when your specific audience is most active. Look for patterns in engagement metrics to tailor your posting schedule effectively. This can involve tracking likes, shares, and comments to determine which times yield the best results for your unique audience.

To streamline this process, leverage social media management tools like Hootsuite or Buffer. These platforms not only allow you to schedule your posts in advance but also provide valuable insights into your audience’s behavior. By planning and scheduling content, you can maintain a consistent posting rhythm without overwhelming your team. This consistency is vital for building and retaining your audience’s attention over time.

Scheduling tools also enable you to experiment with different posting times and frequencies. A/B testing can be particularly effective in determining which times yield the highest engagement. For instance, try posting the same content at different times to see which post performs better. Over time, you can refine your strategy based on real data, ensuring your content is always reaching your audience when they are most likely to engage.

Moreover, consider using features like “evergreen” posts—content that remains relevant over time—to fill gaps in your posting schedule. These can be reposted during off-peak times or reused on different platforms, maximizing the value of your content.

Posting schedule, Social Media Platform, Social Media Strategy, Social Media Plan

Finally, always be adaptable. Social media trends and user behaviors can change rapidly, so regularly reassess your posting strategy. Stay informed about new research, changes in platform algorithms, and shifts in user behavior to keep your social media presence agile and responsive.

By carefully planning your posting schedule and leveraging social media management tools, you can ensure that your content consistently reaches your audience at the right time, ultimately enhancing engagement and driving growth for your brand.

Monitoring and Analyzing Performance

To gauge the effectiveness of your social media strategy, regularly monitor and analyze your performance. Key metrics to track include engagement rates, reach, and conversion rates. Use tools like Google Analytics and built-in insights from social media platforms to evaluate your success. This data is invaluable for understanding what works and what doesn’t.

Adjusting Your Strategy Based on Data

Being flexible and adapting your strategy based on performance data is essential for long-term success. Use the insights gained from your analytics to tweak your content, posting times, and platforms. This ongoing optimization is vital for ensuring your social media strategy remains effective and relevant, in line with current social media marketing trends.

Posting time, Social Media, Social Media Platform, Social Media Strategy, Marketing Trends

Conclusion

Crafting a winning social media strategy from scratch requires careful planning and execution. By understanding your audience, setting clear goals, choosing the right platforms, and continuously analyzing your performance, you can have an effective social media strategy that drives engagement and growth.

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At Dreamway Media, we specialize in helping businesses like yours develop tailored social media marketing strategies that align with your unique goals. Our team of experts will work with you to understand your audience, create compelling content, and optimize your social media presence for maximum impact. Start implementing these steps today with Dreamway Media by your side, and watch your social media presence flourish!

The Future of Digital Marketing: 7 Trends to Watch for 2025

Posted on by admin dreamwaymedia

The future of digital marketing is rapidly evolving, driven by the integration of cutting-edge technologies and shifts in consumer behavior. To stay competitive, businesses must adapt to emerging digital marketing trends. As we look toward 2025, several key marketing trends are set to redefine the landscape, from AI-powered strategies to a stronger emphasis on customer experience. This article explores seven major trends to watch and the digital marketing strategies necessary for staying ahead.

1. The Rise of AI-Powered Marketing

One of the most significant emerging digital marketing trends is the rise of AI-powered marketing. AI in digital marketing is reshaping how brands interact with customers by automating processes and enabling data-driven marketing decisions. From AI-generated content to chatbots that deliver real-time customer support, artificial intelligence helps marketers personalize campaigns and improve efficiency. The future of digital marketing will see even more reliance on AI, with tools that can predict consumer behavior, create personalized content, and optimize advertising campaigns.

AI in digital marketing, Marketing automation

2. Hyper-Personalization in Customer Engagement

Personalization in marketing will continue to be a game-changer in 2025, taking customer engagement to unprecedented levels. In the era of big data, marketers are leveraging advanced algorithms and AI-driven tools to deliver hyper-personalized experiences that resonate with individual consumers. This approach goes beyond addressing customers by their first names; it involves crafting tailored content, product recommendations, and ads that cater to specific preferences, behaviors, and purchase histories.

As consumer expectations evolve, people demand more relevant and timely brand interactions. Generic, one-size-fits-all marketing tactics are losing effectiveness, with consumers more likely to engage with brands that truly understand their unique needs. Hyper-personalization has become a critical strategy for businesses seeking to enhance the customer experience and drive long-term loyalty. This shift is particularly evident in eCommerce, where personalized shopping recommendations and offers increase sales conversions and boost customer satisfaction.

For example, personalized email marketing is evolving to provide dynamic content that changes based on real-time user behavior. This can mean delivering product suggestions based on a customer’s recent searches or sending special offers tailored to their interests. Similarly, websites increasingly use AI to create personalized landing pages, showing users different content based on their demographics, location, or previous interactions with the brand.

Dynamic ads are also transforming digital marketing strategies. These ads can be customized in real time to reflect the viewer’s preferences or previous engagements with a brand.

Beyond boosting sales, personalization in marketing helps brands forge deeper emotional connections with consumers. A customized, seamless customer journey creates a sense of exclusivity and personal attention, making customers feel valued and understood. This emotional bond is key to increasing customer retention, as satisfied consumers are more likely to become repeat buyers and brand advocates. As the future of digital marketing continues to unfold, hyper-personalization will remain central to creating engaging, high-impact marketing campaigns. Brands that fail to embrace this trend risk falling behind as consumers grow accustomed to highly relevant, tailored experiences across all digital touchpoints.

3. The Growing Importance of Voice Search

The future of SEO is being transformed by voice search. With more consumers relying on voice assistants like Alexa, Google Assistant, and Siri to find information, brands need to optimize their content for voice queries. This shift demands new SEO tactics focusing on natural language processing and conversational keywords. As part of their digital marketing strategies, businesses must prioritize voice-friendly content to stay visible in search engine results. Voice search optimization will be essential for capturing new audiences and keeping up with the latest marketing trends.

Voice Assistance, Voice Search, SEO

4. The Evolution of Video Marketing 

Video marketing trends are set to dominate the future of content creation. Short-form video content, such as TikTok and Instagram Reels, has become immensely popular, allowing brands to engage with audiences in new and dynamic ways. Beyond these formats, the rise of interactive videos, live streaming, and shoppable videos is revolutionizing how brands market their products. By incorporating video into their content marketing strategies, businesses can capture consumer attention more effectively, resulting in higher engagement and conversion rates.

5. Augmented Reality (AR) and Virtual Reality (VR) in Marketing

Augmented reality (AR) and virtual reality (VR) technologies are transforming customer experience in digital marketing. These immersive tools allow customers to engage with products in a previously impossible way, offering virtual try-ons, interactive showrooms, and more. For example, brands like IKEA and Sephora use AR to let consumers visualize products in their homes or test makeup virtually. The future of digital marketing will see increased use of AR and VR to create engaging, interactive experiences that enhance customer satisfaction and drive sales.

Augmented Reality, Virtual Reality, Data-driven marketing, Customer experience in digital marketing

6. Sustainability and Ethical Marketing

Sustainability is no longer a trend—it’s a necessity. As consumers become more environmentally conscious, brands prioritizing sustainability and ethical marketing will stand out. By adopting eco-friendly practices and transparent messaging, businesses can build trust and strengthen customer loyalty. Marketing trends in 2025 will see a stronger focus on sustainable content marketing strategies that highlight a brand’s commitment to ethical production, carbon neutrality, and fair labor practices. Consumers are more likely to support companies aligning with their values, making sustainability a key driver of future digital marketing efforts.

7. The Shift to Zero-Party Data

With growing concerns over data privacy and tightening regulations, the future of digital marketing will see a significant shift toward zero-party data—data that consumers willingly share with brands. Collecting zero-party data will be crucial for personalized marketing and improving the customer experience as third-party cookies phase out. This data type allows businesses to create targeted campaigns while respecting consumer privacy. Email marketing, surveys, and loyalty programs will become essential tools for gathering zero-party data, ensuring that brands can continue to offer personalized content and maintain strong customer relationships.

Digital marketing strategies, Email marketing, Branding, Marketing campaign

How to Stay Ahead of Digital Marketing Trends

To stay ahead of these emerging digital marketing trends, businesses must embrace a forward-thinking approach. Start by regularly analyzing data to track changing consumer preferences and adjust your strategies accordingly. Invest in marketing automation tools to streamline processes and enhance efficiency. Additionally, keep an eye on influencer marketing trends as social media marketing continues to evolve, with influencers playing a major role in brand promotion. Finally, I want to be an early adopter of new technologies like AI and AR to stay competitive in a fast-moving digital landscape.

Conclusion

As we approach 2025, technological innovation, personalization, and ethical consumer engagement will define the future of digital marketing. By embracing these seven trends—AI, hyper-personalization, voice search, video marketing, AR/VR, sustainability, and zero-party data—brands can position themselves for long-term success. Staying proactive and adapting to these changes will ensure that your marketing strategies remain effective and relevant in an increasingly competitive environment.

Social media marketing, Customer experience in digital marketing, Content marketing trends

To offer services that leverage these trends and stay ahead, connect with Dreamway Media to learn more and elevate your digital marketing strategy.

New Ways to Improve your Website’s SEO Ranking

Posted on by admin dreamwaymedia

Search engine optimization or also called as SEO is the actual application to increase the quantity and quality of traffic to your website. We all want that! But do note that change is the only constant when it comes to SEO. It is tough to stand firm on its ever-changing ground, when the rules and trends are shifting if not at the speed of sound, then at least way faster than you get a chance to adopt them. There are a lot of techniques, strategies and tactics that we highly recommend to improve your website’s SEO ranking:

  1. Link-building Is Very Much Alive (But Challenging)

There will always be SEOs that claim link-building dead, and SEOs that desperately brainstorm on new ways to improve links, and turn ‘building‘ into ‘earning‘. It is much better to be on the second team, as there will be a continuous flow of studies and surveys, proving backlinks to invariably remain one of the major rankings factors, and uncovering the direct correlation of sites’ rankings with their backlink profiles.

Google isn’t getting less strict about unnatural backlink profiles and manipulative link-building methods, so stick a fork in it. While the low-quality and spam-like links are more likely to just get discounted and devalued by Google or even other search engines, there’s still a chance that you get penalized if you go for illegal techniques.

The Opportunity

To be on a safe side with Penguin (which is real-time since 2016), it should be a routine to make a backlink profile cleanup from time to time. A good chance to be one step ahead is much better as being one step behind (as those who don’t bother).

A recent link-building survey that was conducted by SEO PowerSuite showed that most of SEOs are struggling the same way with the lack of opportunities, ideas or experiences, but there are still some old and new tactics that’s worth trying:

  • Not wasting time for grey-hat and spam-like tactics,
  • Growing your link profile at a natural pace,
  • Creating useful and cornerstone content worth linking to,
  • Establishing relationships within the niche instead of just rushing to get as many links as hands can hold,
  • Reasonably turning to legitimate paid methods.
  1. Going Mobile

Mobile search has become more essential to people’s lives, and Google is known for its aspiration to be reflective of users’ needs. In the end of 2016, the so-called Mobilegeddon (expanding the use of mobile-friendliness as a ranking signal) was followed by the announcement that Google starts testing the mobile-first indexing. While 2017 has been a year full of controversy around the topic and delay notes from Google, 2018 is the year when it may finally take effect and the rankings may be determined based on the mobile version of a site.

Load time remains the factor that drastically affects user experience, and has at least some effect on the performance of a page in the SERPs and further interactions and conversions. To prevent a huge shift from mobile browsing towards apps, Google has introduced Accelerated Mobile Pages (AMP), which may load 4x faster than the regular pages and improve the user experience with little hints (like displaying ads in a mobile-friendly way). Case studies show that AMP implementation improves user-behavior factors like CTR and bounce rates as well. So, AMP is not a ranking factor now, but it well may become one.

The Opportunity

It’s high time to make some changes, making sure that your mobile pages are informative if your site is not fully responsive. With mobile-first indexing, Google incessantly calls not to panic.

If you haven’t considered implementing AMP yet, it’s also a great time to get on board. According to Google, more than 900,000 domains have adopted the AMP framework by now, but that’s a really small fraction of the 1.2 billion websites on the internet. That would be beneficial for you with basically no risk, while your competitors may regret missing out on it one year from now.

  1. Voice Search Is On The Rise

Samples of Siri and Cortina are just a number of tools based on voice recognition that continues to evolve – it gives us a hint on ‘where to go for best pizza near me’ and to tell us a joke, Google Home and Amazon Echo to let us shop almost hands free.

The accuracy of the voice recognition continues to vastly improve – Microsoft reported  reaching a 5.1% word error rate, Apple SVP Phil Schiller in his interview with John Gruber made a joke that he’s not afraid of saying ‘Hey Siri‘ on stage anymore.

The amount of voice searches is growing real fast. Over 70 percent of respondents to recent HigherVisibility survey admitted using voice search at least once per month, and nearly half is using it weekly or daily. According to Google, 20% of mobile queries are made via voice now, and ComScore even predicts that it will make up 50 percent of all searches by 2020.

The Opportunity

What’s good about voice search queries is it tends to be longer and more specific in intent, and the searchers await accurate and concise solutions. If you’re thinking of adapting to it, there are several changes you may consider applying to your content:

  • Incorporate long-tail keywords to address the more precise queries
  • Use more natural language and conversational tone that answers the What, Where, When and How questions,
  • Add an FAQ page, phrase each question the way real people would ask them, and provide clear answers,
  • The four most common intents behind the voice searches are ‘I want to know’, ‘to go’, ‘to do’ and ‘to buy’. Understand and know your users’ needs and offer them solutions,
  • Take good care of your local SEO, as most voice searches are local in intent.
  1. Progressive Web Apps Are Gaining Popularity

Another initiative from Google is called the Progressive Web Apps. What it does is it makes mobile web better and faster. PWAs essence is combining all the best features of mobile web and native apps. It’s faster and lighter than an app. It also adjusts its performance to the ability of the device and connection, making the experience flawless.

While it may significantly cut the expenses and maintenance for businesses, PWAs tends to prove to have a fantastic impact on engagement and conversion rates. Having the app-like functionalities (push notifications, offline accessibility, payment apps integration, the ability to download the app to home screen) and being superfast in the meantime, PWAs are also showing amazing re-engagement stat, it’s more likely to win them back with another good option.

The Opportunity

A number of world-known businesses that adopt PWAs is growing, and most of them report on endless advantages. If you’re not sure whether it’s the right solution for your business, you may consider a tandem of a native app for loyal customers along with the PWA for engaging with the new or lost ones.

As with any Google’s initiative, it encourages the website owners to adopt by providing an easy guide on how to get started. As PWAs may well become a new standard for mobile web, it’s definitely worth consideration. As a bonus, earlier adoption would equal to lower competition.

  1. Structured Data Deserves More Attention

Most of the SEOs agree on the fact that Structured Data Markup is underestimated, it’s a great way to make your site crawler-friendly, and help the search engines understand your content.

Over the past few years, Google has also introduced lots of new ways of displaying the data in the SERPs: featuring an immediate relevant answer, adding context, useful nuances and a visual layer to the search results. All these aspects rely on the data organized in a clear and logical way.

With the evolution of the SERPs layout, and with the focus shifting towards user-experience, Structured Data is becoming fundamental, so you literally have no excuse not to make use of it.

The Opportunity

New search experiences like Google’s SERP Features are based on the structured data, so the proper markup may help you rank ‘number zero’, and get featured above the boring horizontal listings, to gain more visibility, trust and traffic.

To get most of it, study the available schemas at and create a ‘map’: list the pages of your site and consider all the relevant schemas for each. A beginner’s guide will help you to create, implement and test the Structured Data Markup properly.

The markers like operating hours, contact details and ratings may also have a significant impact on your success with local and voice searches, so make sure to implement those and keep them up-to-date.

  1. Crawl Budget Can Be Spent Wiser

Crawl Budget has been a concept shrouded in mystery for quite a while, until early 2016 when Google has shed some light on the topic. While SEO mostly focuses around user-experience, crawl budget optimization is primarily about making your site appealing to the search engine bots. This still overlaps with SEO a lot, as you are naturally concerned about all the important pages being crawled, indexed and updated in time. Keeping your website ‘healthy’ on the inside, and making sure you don’t waste any of the crawl budget – are your best shots at making Google want to crawl your site more frequently. And what’s good for your crawlability – benefits the search as well.

The Opportunity

As the factors that make up your crawl budget are rather clear now, there’s no good reason for putting its optimization on the back burner. There are several other things that bots may stumble upon, leaving out a huge part of your pages:

  • Make sure that important pages are crawlable for search engine spiders, while the pages you don’t want to show up in SERPs (duplicates, dynamic pages, etc.) are blocked with your robots.txt or .htaccess,
  • Ensure that there are no unnecessary redirect chains, as the spiders may give up before reaching the final destination page,
  • Take out any broken links,
  • If there are dynamic parameters added to your URLs that do not affect the content of the pages – submit the list to your Google Search Console to avoid both duplication issues and budget waste,
  • Optimize the heavy and slow pages and benefit on all levels,
  • Keep your sitemap clean. An up-to-date, garbage-free sitemap is a great helper for the search engines to get your site’s structure and discover new content faster,
  • Try not to bury any crucial or frequently-updated pages deeper than 3 clicks away from homepage. A neat and clear site structure is good in terms of both crawling and user experience.
  1. New Approach to Good Old Content

Content will always be here to stay – no doubt about it. However, Google is constantly evolving and learning to be better at understanding search intent, and now relies on topical relevance, context and other factors to return the results a user expects. The content optimization now goes far beyond keywords, and requires much more compound approach. Quality always comes first – most SEOs agree on the fact that producing short pieces of content frequently now tends to be less efficient than creating comprehensive ‘longreads’ and keeping them updated.

The Opportunity

You may need to reconsider your keyword research routine and stop focusing around several keywords. You also need to detect and analyze the user’s intent behind each query you target, group them logically and create content that would satisfy the intent accurately.

The keywords still matter but use them in a natural manner and supporting them with relevant context. A helpful content should be tailored to your audience needs.

Conclusion

Our main goal is getting users to stay on your website and interact with your content. That way, it’ll boost your website’s ranking. This is an attainable goal by improving the user experience and how your website can be used. With these 7 easy ways, it’ll make a huge difference to your website. Keep up with the latest developments and for sure, your site will get traffic.

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