Category: Web Design

Website! Yes, Let’s Talk About The Websites 

Posted on by admin dreamwaymedia

Chances are that you’re thinking about creating a website or maybe you are not happy with your existing one. In any case, you should know at least some of the basics.

No worries, it will only take three minutes.

First of all, let’s face it, a website is a core part of any business, and choosing a good web developer and designer can be very tricky. A website is the most important part of your online marketing activities. If you look at all the marketing channels and techniques, what they actually do is bring visitors to your website and the main purpose of a website is to turn these visitors into customers. In marketing terms, this is called a conversion. The better your website is, the more visitors are converted into your customers and it doesn’t really matter whether you sell consumer products online, provide local services, or build houses.

If your website is not converting, you’re wasting money on all the marketing channels that you’re using to drive traffic to it because a bad website simply won’t convert.

Many people in the industry call themselves web designers but they really are a bunch of profit-driven agencies that will rip you off. Of course, without much planning, they will pretty quickly create a website for you with lots of information, photos, contacts but the question is, is that the way to turn the visitors into your customers? Is that what you need? And the answer is simple: No! What you have to do is look for someone serious about user experience design and best web development practices.

So you see why it’s so important to choose a web developer and designer who’ll do more than just design a website with some content photos and a link to your Facebook page. What you really need is somebody who understands that a website is more than just fancy information on the web.

Let me tell you about our unique 7-step formula for creating the perfect website that we have perfected throughout the years.

Step 1: Discovery

The first step is always about gathering all the information and identifying things like the website’s purpose, goals, and niche market.

Step 2: Planning

A plan includes a definition of the sitemap structure and technologies that need to be used.

Step 3: Design

Not only do we focus on wireframe models and the visual style in this stage but also on the usability of the user interface for the best possible user experience.

Step 4: Content Management

A very important part of the process is choosing the right layout, text, photos, or videos, all optimized not only for your visitors but also for search engines.

Step 5: Development

Here, we actually create the website making use of other technologies. Your website can be made accessible to mobile devices too.

Step 6: End-Testing

We test all the technical features like code and scripts, and compatibility with major browsers but we also ask ourselves if the website really fulfills its purpose.

Step 7: Deployment

After we launch the site, our job is definitely not done yet. We always monitor what’s happening after the start, enabling us to fix any possible deficiencies and if you want, we can also manage the future maintenance and updates for you.

If you share our passion for high-quality websites, let’s get in touch. We’ll be happy to help you with what we do best.

Contact Us Now >>

Strategies Used To Set Your Website Apart From The Competition

Posted on by admin dreamwaymedia

Online presence is very dominant and vital in every business since recently! Despite the type of business you may portray, both prospective and loyal customers will search for your products and/or services online. It is very important for you to constantly aim at ensuring your website is always prominent, as well as, user-friendly.

Below are some of the best strategies to not only have your website stand out from the competition but to also raise its ranking on search engines!

Accessibility

Responsive Design: This technique creates a site or system that reacts to the size of a user’s screen. It allows for an easy and streamlined use on all platforms (PC, tablet, phone etc.)

Great Layout: Your homepage / landing page should have a  great layout with easy to find and relevant information.

Social Media: Incorporate your social media links so users can follow you and interact!

Call To Action: Want people to call you, email you, place an order, request a quote (or more)? Make sure to add a CLEAR call to action on each page. Give it a clear label as well like: “Shop Now!” or “Request A Quote”.

Site Load Time: Aim to have your website load in 3-5 seconds or less to avoid customers from becoming impatient. This will cause them to leave your page immediately.

Easy to read font: Make sure your font is easy to read on all platforms (PC, phone, tablet).

Custom 404/Not Found Page: Having a blank 404/not found page can lead people away from your website. Customizing a page to include things like a link back to another helpful page or the homepage is ideal so users can stay and continue their search.

Site Identity

Contact info: Your contact information should be very accessible. Ensure that there are various ways in which to reach you as well! Always think in advance about your customers and try to give them options to contact you at their convenience – like phone, email (link or form), social media. If feasible, be sure to display your response time.

Company Logo: Your logo represents you and the services that you offer. Make sure it is easy to access/see on your website. It should be one of the first things your customers see when they visit your page! Be sure to have a clean cut and eye-catching logo and that it is created in a few different formats for proper use on websites, avatars,  social media banners, etc.

About/Learn More: Your customers need to be informed about the company and its operations. A good about us page is important for building trust and increasing conversions. It should include the basics, such as who your company serves, how long it’s been around, and its long-term goals and mission.

Navigation

Easy Page Navigation: Make sure customers can find information and links easily! Your site’s navigation should be easy, clean and simple. When people can’t find the information they need – they will leave.

Links: If you have links on your website or website’s blog – make sure they are easily identifiable. Make them a different color from the rest of the text.

Navigation Labels: Keep labels on your navigation tabs clear and concise.

Content

Exemplary Content: Content is everything! Your website’s content determines which keywords the pages on your website will rank for. Content that is unique and relevant to the intent of the keyword search will rank higher than “thin” content that does not satisfy searcher intent. So, make sure you choose your words wisely!

Style & Colors: Keep your website’s theme even. Always keep in mind of the colours that your brand depicts.

Good URLs: Making sure your URLs are descriptive is great for visitors AND search engines.

Pop-Ups/Ads: Try not to have too many pop-ups on your website. They can become annoying and can cause your customers to want to exit your site. If you do decide on utilizing them, please do so lightly!

SEO: It is highly recommended to learn the basics of SEO prior to developing your website. Once you have done so, you are better able to plug certain tactics into your website that will help you to stand out in search engine results and get found faster!

Your website should be the focal point for providing information to customers and act as a vital tool for generating leads and enquiries and ultimately new business. It should build a loyal relationship with your customers and the services that it entails. Not sure exactly how to even get started with crafting a website? Dreamway Media is ready to make your vision a reality!

Ready to unlock the full potential
of your business with a dynamic
digital strategy?

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    THIS WEBSITE IS GREEN.